Perhaps they were putting on a play. (?)
In 1893, a fire apparently started in C. A. Myers' photo-lab which destroyed his studio and did a considerable amount of damage to the large "Holt Block" building. An article linked here talks about that fire, and the possibility of spontaneous combustion of certain photographic materials. Note that on the same page as this article it mentions that H.C.Tandy's Hanford photo gallery was also destroyed by a fire around the same time. (See my 9/4/12 post of Tandy pictures).
(Added 1/28/17): C. A. Myers maybe the same photographer ("Charles A. Myers") who owned Myers Studio on O'Farrell Street in San Francisco, during the 1910's & 1920's. e.g. According to voting and census records, both the Visalia and Bay Area photographer "Charles A. Myers" were born in Iowa around 1868. This San Francisco studio did a lot of lobby display photographs for theatrical groups.
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Below are two photo postcards showing the cast of the cantata Esther, the Beautiful Queen .
Visalia CA, 1915.
The reference to "1st M. E. - Visalia Cailf.", might mean that this program was performed at the Visalia First Methodist Episcopal Church.
On the back of this postcard is written: "Left to Right: Mr. Parsons, Mrs. Payne, Mrs Snow, Mr. Masters. Queen Esther Cantata. 1915". The cantata referred to here is probably the one composed by William B. Bradbury with Chauncey M. Cady and R. W. Seager: i.e. Esther, The Beautiful Queen: a cantata or short oratorio.
(Added 5/9/18) I recently found another photo postcard of this church play.
On the back of it is written: "Mr & Mrs Payne as Haman & Zerish, & baby, in Queen Esther Cantata. 1915. 1st M.E. Church - Visalia."
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Photo by "Robinson & Churchman, Holt Block. Visalia, Cal.". (circa 1900).
I believe the men in this picture are members of the I.O.O.F. (The Odd Fellows) in their ceremonial dress.




